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BOOK SUMMARY :

Gert h n laursen is a business consultant who builds analytical organizations around the world he also builds disruptive business strategies for global market leaders and humanitarian organizations he has an mba in digital strategy a masters degree in marketing and was named a global thought leader by ibm and sas institutec01 05252010 page 1 chapter 1 the business analytics model t he most important thing in a large and complex project with a large number of people and competencies involved is to create ansome content that appears in print may not be available in electronic books for more information about wiley products visit our web site at wwwwileycom library of congress cataloging in publication data laursen gert h n business analytics for managers taking business intelligence beyond reporting gert hn laursen jesper thorlund pwhile business analytics sounds like a complex subject this book provides a clear and non intimidating overview of the topic following its advice will ensure that your organization knows the analytics selection from business analytics for managers taking business intelligence beyond reporting bookbusiness analytics for managers taking business intelligence beyond reporting 2nd edition read an excerpt table of contents pdf chapter 01 pdf index pdf business analytics for managers taking business intelligence beyond reporting 2nd edition gert h n laursen jesper thorlund

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