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why-we-buy-the-science-of-shopping

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BOOK SUMMARY :

Why we buy the science of shopping paco underhill rick adamson on amazoncom free shipping on qualifying offers is there a method to our madness when it comes to shopping hailed by the san francisco chronicle as a sherlock holmes for retailersfirstly why we buy should have been how they buy because 1 the book is about insights on shopping and not shoppers based on extensive observations of shoppers when theyre shopping and 2 its addressed from the retailers point of view about what they can do to make people buy more things the structure of the book goes something like this why we buy the science of shopping by paco underhill simon and schuster read the review a science is born comfortable shoes the american commercial camouflage uniform khaki pants olive polo shirt no aftershave and good thick dun colored sockswhy we buy the science of shopping updated and revised for the internet the global consumer and beyondunderstanding the science of shopping what makes a shopper spend at one store and not others paco underhill founder and ceo of envirosell and author of why we buy the science of shopping

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